ENTERTAINMENT

It’s not enough for a group to be exceptionally talented. You need to be able to connect with your fans. Bang Si-hyuk, the brains behind BTS’ success, tells time: “K-pop fans want to feel close to their idols.”
As a result, ARMYs worldwide resonate with BTS’s powerful lyrics for the underlying messages they find themselves resonating with. Fans can also interact with BTS directly on social media. After all, the group’s success is thanks mainly to the army of loyal fans.