Colors, Their Meaning, And How To Use Them

Red: Energy, Passion, And Danger

Red is the heat of energy, passion, blood, danger, anger, power, and love. It is a powerful color in branding. Red is the color of fire trucks, stop signs, Santa Claus, and appetite stimulation. Famous brands that use red in their logo are McDonald’s (which combines red and yellow), Netflix, and Coca-Cola.

How To Use It

If you have loud branding, red is your color. The energy that red exudes makes it an excellent choice for caffeinated drinks, sports, and race cars. It is also perfect for restaurants due to its appetite-stimulating qualities. It is a color that’s apt for call-to-action on your website.