Colors, Their Meaning, And How To Use Them

Orange: Creativity, Youth, And Enthusiasm

Orange is a secondary color that combines red’s heat and warmth and yellows playfulness and joy.  It is as daring as red and is therefore used for traffic cones and high-visibility clothing. It makes people think of health and vitality due to its connection to oranges and vitamin C. It adds an element of vibrancy and fun.

Famous brands that use orange to connect with their audience are Nickelodeon, Gatorade, Hermès, and Fanta. Hermès picked orange as it was the only paperboard available during World War II! It is also confident and not associated with luxury.

How To Use It

Orange can add a creative touch to logos and be an excellent choice for a youthful and innovative brand that wants to stand out. It promotes activity and stimulation just like red. Therefore, it can be used as a way to call to action.